Google isn’t always actively running on a tool inside Google Search Console for publishers to get analytics about their featured snippets.
That’s in step with Gary Illyes, a Google Webmaster tendencies analyst, who made the feedback at SMX Advanced this morning at some stage in his keynote communique with Danny Sullivan.
About a year ago, we caught Google checking out featured snippets within Google Search Analytics. But the ones’ tests must be finished now because Illyes stated they’re not actively operating on this feature.
He did say they have a solution to reveal this fact to publishers. “We have something that we think would answer those questions. However, we can’t launch it,” Iles stated.
They can not launch it because the individuals who make the selections at Google, Illyes’ bosses, he said, received permit them to launch it. “Some human beings don’t want to peer this feature this launched for numerous [reasons].”
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He recommended that site owners speak to Google about what they’ll do with that information to carry that sales pitch back to their bosses. They want to find a use case wherein it’d assist publishers to make better content.
Illyes did add that Google is operating on an answer to reveal publishers while Google utilizes their net pages by using voice seek. But they don’t have any such plans for featured snippets.
Illyes later brought up that featured snippets records aren’t dead. However, there’s a “political” cause why they’re no longer launching it yet. We, SEOs and Gary, want to convince Google to release it.
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