Tom Williams brings you the state-of-the-art search engine optimization news, consisting of Google’s announcement it has stopped the use of DMOZ for snippets, comment on the emergence of voice seek and voice command, search engine marketing: The Movie equipped to release, and extra.
No More DMOZ For Snippets For Google
Google took to its Webmasters Blog in advance this month to announce that it will now not use the Open Directory Project (DMOZ) as a supply of search consequences snippets.
DMOZ formally close down on 17 March 2017. However, Google turned into still the use of its titles and outlines data for seeking outcomes snippets when it felt the DMOZ facts changed into richer than that already to be had from the meta description or the web page’s own content.
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Google had this to mention to Webmasters and SEOs:
The flow additionally method that webmasters no longer want to have the NOODP directive on their pages. As this directive told Google to opt out of the use of DMOZ it is not required.
Voice Search Is Coming Of Age
Voice search appears to be coming of age, in keeping with Andreas Reiff, who recapped on a current consultation by using Pete Campbell, founder and coping with the director of Kaizen, on voice search, brought at SMX London in May.
Voice seek has best been around given that 2011, but already 27% of US Smartphone users now use voice seek assistance at least once every week. Apparently, this increase is because of a shift in cognizance from voice seek to voice command.
New improvements are expected from Google’s DeepMind gadget learning generation, which is possible to be included in Google Home. Similarly, IBM’s Watson is also anticipated to broaden to be constantly conscious and continuously getting to know.
Further improvements are expected in the language used to command voice. At present, customers want to employ a robotic, factual voice, but it’s far probably that, as AI evolves, the structures becomes higher at know-how herbal language.
Read the whole article at Search Engine Land.
Pete Campbell’s full SMX presentation is to be had via Slideshare and can be considered right here.
Search engine marketing: The Movie – Coming To A Screen Near You
SEO: The Movie will be coming to a screen close to you. Yes, it’s true! John Lincoln, CEO of Ignite Visibility, has spent the beyond few months putting collectively a movie showing the highlights and timelines of search engine marketing development.
The film includes documentary-style interviews with industry influencers, inclusive of Rand Fishkin from Moz and Barry Schwartz from Search Engine Land.
Search engine optimization: The Movie can be launched on 20 June 2017. Go to Search Engine Roundtable to watch the trailer.
Google Tests Tab User Interface On Local Panels
Search Engine Roundtable suggested in May 2017 that Google turned into trying out a tab person interface to toggle between a neighborhood panel’s assessment and opinions. A couple of weeks on and Barry Schwartz has stated that this now seems to be rolling out, despite the fact that Google is but to affirm this.
Go to the Search Engine Roundtable web page to peer a lively GIF displaying the toggle action between the assessment and evaluate statistics.
Google Tests Changes To Hotel Search Results
It seems that Google is again walking exams on its hotel search outcomes, Search Engine Roundtable has mentioned.
Sergey Yakov saw a check that included charge labels in maps. The check additionally consists of a charge slider filter out and a carousel list of price labels.
The fee slider ranges from $0 to $600 and will refresh results dynamically primarily based on the fee variety selected.
See Search Engine Roundtable for a screen shot of a hotel search consequences test.
He responded key questions inclusive of, does Google deal with textual content kept behind “read extra” hyperlinks with the equal significance as non-hidden text? According to Fishkin, the answer is ‘no’. In his presentation, he gives some awesome search engine marketing suggestions for dealing with hidden text.
Watch the presentation right here.
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