I get a variety of questions from people I’m connected to on line networking structures asking what the difference is between Internet Marketing and Internet Presence. This is turning into extra vital as greater people, in reality, care about being found while someone does a call seek in Google.
It is one component to have content material at the Internet that you are related to which include press releases you’re quoted in, weblog posts you’ve got authored or commented on, articles you’ve got posted on line, net pages and websites you’ve created, and similar content material others have written about you or that reference your call. It’s another thing if any of that content surfaces to the first web page of Google when someone does a search – most effective – in your name (i.E., they don’t slim/refine the hunt standards by means of adding extra terms together with your corporation or field of expertise and so on.). Someone searching on – most effective – your first and ultimate name ought to be able to find you on the first page of hits.
It is one component in case your name is so precise that Google best surfaces 968 hits your name. It’s any other thing if you have an extra commonplace call like John Smith that surfaces 326 – million – hits. Someone with a call like John Smith has loads extra work to do to create a seen (key idea) Internet presence.
That’s in which some simple Internet Marketing principles come into play. Some human beings name it Search Engine Optimization, but that can have some cryptic technical connotations for the ones people that don’t wear propeller hats (having a Physics degree, I used to put on one). I favor taking a look at Internet Marketing in a more commonplace feel style.
In the context of constructing a seen Internet presence, Internet Marketing is quite genuinely – the use of the Internet to market – you – or extra particularly associating Internet content material on your call within the eyes of a seek engine.
You could have all the content inside the international floating across the Internet, however, if no one can discover it after they carry out applicable key phrase searches in Google (or any seek engine) none of that content material is supporting you create a visible (there’s that concept again) Internet presence. You can waste a number of time growing content nobody will ever see in case you don’t hold some primary Internet Marketing principles in thoughts alongside the way.
Internet Marketing 101 – When it involves constructing and organizing a visible Internet presence, it all begins with one essential idea: Your call – is – the important thing phrase word you are focusing on.
That manner you want to have your name inside the name of the content material you create every time viably. Ideally, meaning you need it to be among the HTML name tags of the web site that displays your content material. It also enables in case your name is in the first 150 characters of the content material you create as well. Why? Because every search engine grabs a sure a part of a report or web page to apply because the descriptive text which appears below the actual hyperlinked Title of the hit. Often, but no longer always, a search engine grabs the first a part of your content to use as the descriptive textual content. If you’ve got a way of actually using the META TAG “description” related to the website displaying your content – obviously make certain your name is within the first one hundred fifty characters of that description. In addition, if you have the ability to pick the META TAG “keywords” associated with the website displaying your content material – obviously make sure you’re – first and remaining name – is one of the first 2-three a keyword phrases you choose.
Are you going thru a resume writing or on-line bio writing workout and trying to boom your visibility? Absolutely make certain you are taking the above fundamentals into consideration in case you are looking to make certain a document so glaringly approximately – you – is going to be found while a person does a seek to your name.
So what do you do if a person else is writing the article? Ask them if they would craft the thing and related HTML such that your name seems where it will be beneficial to you and no longer disruptive to the objective of the content.
What do you do if the content is already published on the Internet? You can create new content material containing your – first and closing call – hyperlinked to the related URL of the content material that mentions you with the aid of call. This is especially useful for girls who go through a call change due to a change in marital status. Hyperlink your “modern-day” call to content that references your “former” name. Basically, you’re building a key word affiliation with your “current” call and the associated webpage containing your “former” name in the serps.
To boost up your upward push through the quest engine noise to the primary web page of hits, you need to also keep in mind where you are sincerely growing content material. In different words, are you publishing new content on a web site you’ve got created, someone else’s internet site, on web sites that now not simplest benefit from quite a few visitors, but additionally benefit from a variety of constantly changing new content material, weblog websites, and so forth.
From an editorial publishing attitude, EzineArticles is an obvious fantastic example of a site that now not simplest benefits from quite a few site visitors, but additionally advantage from a lot of continuously changing new content.
From an on line blogging/networking platform angle, Ecademy is an obvious instance. Why Ecademy and no longer LinkedIn? Because LinkedIn does – now not – provide you with the potential to post new content material beyond your networking profile. LinkedIn’s loss of continuously converting new content material is why your Ecademy networking profile will actually usually rank higher in Google than a corresponding profile on LinkedIn. As a result, Ecademy is a splendid platform for growing a visible (there is that concept once more) Internet presence in contrast.
If you keep in thoughts a number of the fundamental Internet Marketing ideas mentioned above whilst you are developing new content and looking to increase the visibility of present content material, your efforts will yield a miles extra visible Internet presence.
Ron Bates is a professional in project vital retained govt search. He is a Managing Principal with the retained government search company Executive Advantage Group, Inc. He has added private executive coaching tasks to former SAP, E&Y, Oracle, and WorldCom Exec’s liable for multi-billion dollar commercial enterprise devices, and Co-based, a self-guided job search orientated govt education process.