Down syndrome models tackle beauty stereotypes in Raya series

PETALING JAYA: Most people often photo slim and slim fashions because the faces in the back of style manufacturers, but a neighborhood boutique is breaking thru this often-unrealistic type of splendor by proposing people with Down syndrome of their today’s Raya collection.

With the slogan ‘You are your personal kind of stunning’, Magilla Boutique in collaboration with the Down Syndrome Association of Malaysia objectives to create attention on Down syndrome and to share the message that everyone is beautiful in their own way.

“Everyone is lovely at the dinner, and I feel like I’m beautiful,” said Paralympic athlete Siti Marina Frohlich who has Down syndrome.

Siti Marina, 37, changed into one of the models in the marketing campaign and defined the enjoy as exciting.


“It felt accurate (to model) and I turned into very satisfied,” she instructed The Star.

I turned into in very relaxed garments too,” stated Siti Marina, adding that her favorite outfit became the blue coloration Baju Kurung as it’s miles her favorite shade.

Even although it became her first time modeling, Siti Marina said it became no longer “too hard”.

“It was smooth to follow the instructions, and I become practicing (posting) at domestic,” she said with fun.

Magilla Boutique co-owner Nur Aqilah stated she turned into inspired with the aid of the modeling capabilities of Siti Marina and the “younger and lively” Koh Hui Qi.

“We let them run the show, and proper out of hair and make-up, they have been already in an individual. I changed into in awe,” said Nur Aqilah.

Nur Aqilah, 30, said she and co-owner Wan Irmawati Idayu have cherished ones with Down syndrome and desired to do their component in assisting the network.

“We need people to clearly study these unique youngsters and to note the right matters, no longer about how distinct they appearance,” said Nur Aqilah.

“We want humans to peer their hidden talents, instead of study their disabilities.

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“They are all glad people who deliver so much joy to the environment and those they work with,” she stated.

Wan Irmawati, 38, started the campaign turned into inspired by their personal reports dealing with children of unique wishes.

“This marketing campaign is vital for us as it highlights the reality that beauty has no definition, that splendor may be possessed by means of all and sundry, no matter who they’re,” she said.

“By along with those stunning girls in our commercials, we are in truth normalizing the concept that they are as a whole lot protected in our society as absolutely everyone else,” stated Wan Irmawati.

Photographer Muhammad Zamir, 32, said that it was his first time running with special needs individuals.

“It was difficult and amusing. Once I were given to know them higher and bonded with them, it turned into very smooth manual them. They were high-quality,” he said.

Muhammad stated that he has been eager to interrupt far away from the “ordinary” fashion photography and seize subjects that are not generally seen as stunning.

“I wanted to reveal the lovely face of Down syndrome that people do not know,” stated Muhammad.

“To me, absolutely everyone is beautiful. It’s the way you painting and bring yourself that makes you stunning,” he said.

Magilla Boutique hopes to “give again” to the Down syndrome network by donating RM10 to the Down Syndrome Association with each buy from Mozilla’s Raya Basic Collection.

“Raya is for anyone. Even even though our contribution isn’t always that huge, our wish is without a doubt to help in any way we will,” said Wan Irmawati.

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