DIY Beauty Revolution Sweeps the Nation as UK Women Ditch the Salon in Their Droves

Braun well-known shows that thirds of British girls are skipping remedies on the salon in favor of doing at domestic beauty

New studies by using beauty tech logo Braun has revealed a seismic shift in splendor behavior with two-thirds of British women (sixty-six%) heading off salon treatments in favor of DIY splendor of their personal houses. Traditionally the preserve of ‘the professionals’, head-to-toe remedies which includes hair shade, facials, hair elimination, fake tan, manicures, and pedicures are now turning DIY, with women more and more taking their splendor regimes into their very own hands.



This brand new splendor enterprise revelation from Braun comes at the lower back of recent information from expert beauty product dealer Salon Services, which found out British women who visit the salon for hair removal and facial remedies now wait for 50% longer between appointments as compared to 2015[1] (6 weeks, in preference to 4 weeks). When it comes to the evolution of beauty, girls are an increasing number of refusing to play by means of the antique policies of being tied to time-consuming remedies and exorbitant cost. The Braun variety is designed to meet the unique desires of ladies, to assist them to attain the faultless, salon-worthy results they are searching for inside the comfort in their personal home.

An appetite for at domestic splendor

Additionally, the survey also indicates that folks who do not but exercise at home beauty are eager to sign up for the DIY revolution, with most effective a lack of knowledge and training about precise products (and outcomes) preserving them returned:

Over a 3rd of ladies (38%) could do greater home splendor treatments if they felt confident they had to get the identical outcomes as a salon
Over 1 / 4 of women (28%) could do greater splendor remedies at home in the event that they had greater facts on which products to use

Real splendor should not imply a sacrifice

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When requested why they had been turning to DIY remedies, thirds of ladies (66%) said that they now carry out at domestic beauty because journeys to the salon are too highly-priced. This outgoing is also seen as a luxury by means of most people of these polled (sixty-nine%), perhaps indicating why such a lot of are choosing to take back manage of their splendor regimes. Furthermore, an amazing 97% of British women say that they are able to keep up to £1200 a year by using doing their beauty protection themselves.

The survey also discovered that women sense that there are greater essential matters to spend this cash on which includes:

New garments (20%)
A vacation (forty-two%)
A realistic one in ten of these polled (10%) might even place this cash in the direction of their rent or mortgage showing the actual dent salon remedies have at the state’s purses!

The real price, however, is more of an emotional one:

Nearly 1/2 of respondents (forty-five%) resent having to spend this money on salon splendor
50% say the rate takes far from their amusement of a visit to the salon

Taking matters into our very own fingers

This studies from Braun definitely shows that in terms of splendor, ladies across the United Kingdom are seeking remedies that supply the results they want but at a fraction of the charge – and on their own phrases:

More than 1 / 4 want facials had been extra low-cost (26%)
Nearly half of those polled (48%) desire this became actual of IPL or laser hair elimination and anti-cellulite treatments

The survey additionally reveals that unwanted hair is the top precedence for British girls on the subject of at home splendor, with hair elimination topping the list of the maximum popular DIY beauty treatments[2]:

Nearly three quarters (71%) of girls pick to do this in the privacy in their very own homes
Over 1 / 4 (26%) of girls say that at domestic hair elimination saves them the most money when it comes to DIY as opposed to salon remedies

Overall, the studies well-known shows how British ladies want salon-worth treatments within the comfort of their very own homes and salon-worth consequences that do not devour into their overdraft; at domestic splendor shouldn’t imply a compromise on first-rate. This method that DIY beauty merchandise wants to be safe, smooth-to-use, and green and deliver long-lasting, pleasant outcomes that women know they could believe.

Braun, the professionals in at home beauty realize this need for efficacy, precision, nice and accept as true with when it comes to DIY beauty and for this reason offer various epilators, at-home IPL gadgets and exfoliation systems that make it less complicated, more affordable and extra relaxed than ever to achieve everlasting, seen results in your private home.

For more information, pics or to request samples, please contact [email protected] or test us out on social media: @Braun_beauty, #BringingBeautyHome


1. A survey conducted in the United Kingdom by Salon Services; 2014 and 2016; 2,557 Respondents; Salon Services customers (salon agencies) – ‘Average variety of weeks between girl visits for hair and beauty salon remedies in the United Kingdom (UK) in 2014 and 2016, by way of a kind’.

2. Seventy-one% of respondents said they supplemented hair elimination treatments with at home splendor

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