Beauty and the Gig Economy

When actor Cara Santana first heard about Uber’s gig financial system model, she thought it absurd. She desired to rebuke the concept. But now, it’s a noun, verb, and adjective. In 2014, she took the same enterprise model and started The Glam App, which brings local make-up, hair, and nail artists to ladies trying to enhance their lives from home. Santana, additionally regarded for TV roles in “Salem,” “Santa Clarita Diet” and films “Reunion,” “Beverly Hills Chihuahua Three: Viva La Fiesta!” and the imminent drama “Steps,” points out Uber has modified the way human beings see the loose market financial system and bolstered impartial contractors. CEO Santana has eight complete-time personnel with places of work in London and Los Angeles, yet Glam has over 30,000 energetic customers in 22 markets within the U.S. and U.K. and over 2,000 stylists.

The corporation lately partnered with L’Oreal for a distinctive artistry application known as the Glam Academy, curated in collaboration with Beyoncé’s move-to artist, Sir John, who’s curating four new appears The Glam App this year using L’Oréal Paris products. Workforce intern Ariel Parrella-Aurelia lately chatted with Santana about being an entrepreneur, hiring employees, and creating a robust employer subculture.

Beauty

Workforce: Why did you pick the gig economic system structure for the app?

Cara Santana:

The contemporary working lady’s social culture, the millennial, is immediate gratification, convenience, and accessibility. They sincerely accept as true the tradition of going to a place where, due to time constraints or this want and ability to get most matters right away, the beauty industry could shape. With 65 percent of ladies operating extra now than in 2008, you’ve got manifestly a subculture of millennials who’ve grown up wherein they can get matters when they want, whether or not it is Postmates or Tinder or something. We have to fill an actual want; that is splendor — it’s now not going anywhere. Using this model in the commercial enterprise of phenomenon felt like a herbal progression.

Santana:

It truly helped me be an “entrepreneur,” that is the period I asshat get thrown around lot lots, and being an actress, there are a variety of similarities. There isn’t any linear route; there’s no guide on how to get to fulfillment; you don’t do A and get to B. There is lots of rejection, creating your brand and identification as an actress identical to a commercial enterprise. The turmoil and the struggle of “making it” within the performing global are similar to “making it” inside the small commercial enterprise entrepreneurial global. Thinking outside the box, having a hard shell, being open to rejection, and listening to “no”—there are numerous similarities in it- organized me for resilience and marched to the beat of my very own drum and trust in myself.

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WF: How do you maintain stability as a CEO and a movie star?

Santana:

My mom has constantly taught me that you couldn’t do the whole lot alone. She has usually been an operating mother, ever considering that I can not forget. When I began to build The Glam App, I knew inherently that I wouldn’t construct it independently and make it a success. I surrounded myself with human beings whose strengths had been my weaknesses, whether it was partnering with Joey, who had a sturdy, innovative, imaginative, and prescient, which isn’t truly my distinctiveness, or hiring a COO who became very sturdy in operations and hiring an assistant who could assist balance my agenda. That is a large crew, and such cohesion helped simplify and streamline what I’m doing, and it lets me sincerely create that stability.

WF: How do you construct your body of workers in this enterprise?

Santana:

The task of any commercial enterprise is hiring. When I talk to other CEOs and owners of agencies, it is constantly the team of workers. It would help if you created an organization with a top subculture. You want to have like-minded humans operating for you. It is such an exciting time — millennials are the personnel. I am searching for a revolutionary, formidable, creative expert with nice rights. However, Millennials have to offer a virtually robust painting ethic because a startup is more extraordinary than some other environment. It is long hours — I work 80 hours per week, anybody on my staff quite plenty works 50 minimum, and we’re a small team, so you need to discover folks invested inside the motive who need to look The Glam App meet its capacity.

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Spent a year testing the market for sock monkeys in Naples, FL. My current pet project is donating robotic shrimp in Hanford, CA. Spent several months getting my feet wet with weed whackers worldwide. Spent 2001-2006 training shaving cream in Hanford, CA. Crossed the country lecturing about bathtub gin in West Palm Beach, FL. Spent 2001-2007 implementing licorice with no outside help.