9 Questions to Diagnose Your Website’s Hidden Conversion-Killers

1. Is your website online free of autoplay gimmicks and pop-ups?

If you want to alienate a visitor immediately, begin playing music or have a spokesperson speak robotically as quickly as they load the website. Uncued audio, video, animations, banners, and the United States of America are completely taboo in contemporary website design.

Please don’t insult your customers’ intelligence by forcing content upon them. It’s the net equal of having a pushy salesman pounce on them the minute they stroll in the door and hound them into looking at products or services that might not be relevant to their hobbies in any respect.


2. Is the navigation intuitive?

When comparing your internet site’s navigational shape, do not observe it through the eyes of your most sophisticated, net-savvy users. Scrutinize it from the angle of your most reluctant, technology-averse users. Is there an overwhelming quantity of pathways offered on the house page? Do the alternatives supplied on your pinnacle-stage navigation menus correspond to particular consumer desires and motivations? How many layers are you asking customers to dig through to discover the types of facts they are most likely to want? Are movement buttons styled and placed continually so that they’re smooth to find out as a consumer scans and scrolls through your website?

3. Does your website offer a seek characteristic?

Sometimes, traffic will arrive at your web page with an exact need or reason in mind, mainly if they may be evaluating shopping across more than one website. Don’t pressure them to sift through navigation layers to find the one piece of facts they’re searching for. Provide a seek function inside the global framework that allows them to skip the various menus and links and find anything and the entirety in your site that pertains to their particular hobby, whether or not it lives on your brochure reproduction, product descriptions, weblog posts, or informative articles.

4. Is your site compatible with small screens?

In the modern 24/7 business world, the most beneficial internet site is the only one that can be accessed everywhere, now, not simply at a table. As a result, it’s important to ensure that your web page plays nicely with all cell structures and devices, together with touchscreens and tablets.

Pull your agency’s website up on your cell phone. Then, pull it up for your friends’ phones. Then, pull it up on each cutting-edge mobile OS you may get your hands on. If you can not carry it up, browse via it, or view the content material and entire middle features effects, neither can your customers.

To make sure that you’re presenting the exceptional feasible person enjoy for those on small displays, you need to ensure that your website online’s interface is easy and clutter-unfastened so that you make optimal use of them to be had an actual estate to permit the maximum critical content to take the middle stage.

Also, pay near interest to info together with the quantity of time it takes to load your website via mobile networks, the dimensions, and clarity of typography, the level of assessment between the textual content and the background, the function of menus, and the “possibility” of hyperlinks, buttons, and navigational tabs.

5. Is your site touch-friendly?

With the explosive growth within the adoption of touch-driven smartphones and drugs, the likelihood is growing with each passing day that clients might be traveling around your internet site using touching and swiping gestures instead of the click and scrolling motion of a mouse and keyboard.

To create finger-pleasant navigation, all links, buttons, and menus must be big, bold, and apparent and feature a buffer around them to allow a greater margin of error. In the arena of touch, roll-overs and hover states are non-existent, so replace buttons that require customers to mouse over them to get a sense of motion with style enhancements that draw attention to them as action elements.

Again, the handiest way to be assured approximately how your website online rates on the contact-pleasant scale is to position it through the paces on real touchscreen devices. If you do not already own one of these devices, borrow one or – if all else fails – make an experience to your neighborhood retailer and use the show models there. It’s worth a little legwork to ensure that you’re presenting the most exceptional possible satisfactory enjoyment for the growing legions of touch customers.

6. Is it Flash-free?

The cell Web is formally opposed to Flash. Apple’s iOS does not – and possibly by no means will – help Flash. Android does support Flash, but the overall performance of Flash content material on Android devices so far has been much less than perfect.

If you’ve got Flash anywhere for your website – whether in the creation, navigation framework, or video – dispose of it now, or else most cell customers could be plagued with troubles. Today, higher, more lightweight, and touch-pleasant options, consisting of HTML5 and JavaScript, may mirror the identical results that once required Flash.

7. Is your web page supported using a content management device?

Publishing unique, high-quality content material to your website on a regular foundation is a vital detail of modern advertising and marketing critical to supporting your enterprise to conquer many key business boom objectives.

The only way to attain this correctly and price effectively is to have a content control machine backstage of your website that lets in specified administrators within your company to create and submit certain content material sorts – including blog posts, company news, occasion statistics, and press releases – within the current framework of your website. A  content material control machine will make it smooth and intuitive for nearly any consumer to submit sophisticated, attractive content that includes pics or movies and follows graphical fashion conventions that maintain a cohesive appearance and experience along with your website.

8. Is there a manner for users to join and receive updates?

It takes several efforts to locate and lure new certified visitors to your website, but the greatest payoff comes when you take hold of those users and convince them to return repeatedly.

Please don’t place the load on them to remember to test from time to time to peer what is new to your web page. Make certain they have the option to enroll in acquire updates both through RSS feed or e-mail so that when you submit a new blog publish or send out your subsequent e-newsletter, you are off their feed reader or inbox, prompting them to click on through and dive into your ultra-modern content.

9. Is your website online free of black-hat SEO strategies?

If your internet site has ever been inside the palms of a much less-than-official developer or search engine marketing “expert,” there can be risky black-hat search engine marketing strategies that put your web page’s performance in organic seek results in extreme jeopardy.

Black-hat tricks like keyword stuffing and invisible text are the crutches frequently hired through snake oil SEO practitioners to enhance a website’s position in search engine consequences artificially the website’s position rases or phrases. However, the trouble is that each of these illegitimate strategies is condemned by major engines like Google, which can be programmed to weed out and penalize imposters.

While those strategies may offer a temporary increase when they’re exposed through the serps (and they unavoidably might be), your website might be blocked, and you may be off the map completely regarding organic seek. There’s no short-term advantage. This is worth the value of the sort of awesome ability hazard.

Internet practitioner. Twitter expert. Analyst. Communicator. Thinker. Coffee advocate.
Spent a year testing the market for sock monkeys in Naples, FL. My current pet project is donating robotic shrimp in Hanford, CA. Spent several months getting my feet wet with weed whackers worldwide. Spent 2001-2006 training shaving cream in Hanford, CA. Crossed the country lecturing about bathtub gin in West Palm Beach, FL. Spent 2001-2007 implementing licorice with no outside help.