Google isn’t always actively running on a tool inside Google Search Console for publishers to get analytics approximately their featured snippets.
That’s in step with Gary Illyes, a Google Webmaster tendencies analyst, who made the feedback at SMX Advanced this morning at some stage in his keynote communique with Danny Sullivan.
About a year in the past, we caught Google checking out featured snippets within Google Search Analytics. But the one’s tests must be finished now, due to the fact Illyes stated they’re not actively operating on this feature.
He did say they have a solution to reveal publishers this fact. “We have something that we think would answer those questions, however, we can’t launch it,” Iles stated.
They can not launch it due to the fact the individuals who make the selections at Google, Illyes’ bosses, he said, received permit them to launch it. “Some human beings don’t want to peer this feature this launched for numerous [reasons].”
What he recommended is that site owners must speak to Google what you’ll do with that information so he can carry that sales pitch back to his bosses. They want to find a use case wherein it’d assist publishers to make better content.
Illyes did add that Google is operating on an answer to reveal publishers whilst their net pages are utilized by Google by using voice seek. But they haven’t any such plans for featured snippets.
Illyes later brought that featured snippets records isn’t dead, however, there’s a “political” cause why they’re no longer launching it yet. We, SEOs and Gary, want to convince Google to release it.
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