At WWDC this month, Apple delivered a completely revamped App Store that places miles extra awareness on editorial, with plans for tales about the apps, how to’s, interviews, and extra, in addition to everyday postings of curated lists and “app of the day” type capabilities. Today, Google announced its very own plans to extend editorial involvement on Google Play, with the launch of its new “Android Excellence” application.
The concept with “Android Excellence” is offered Google Play’s editors the capability to show off the very best-first-rate apps and video games on Android on a rotating basis. Like Apple’s “Editor’s Choice” round which often spotlights new iOS features or are top-tier examples of top notch layout, the brand new “Android Excellence” collections can also be used to focus on the form of apps Google desires developers to build for its personal mobile platform.
Explains Google, the ones selected for the new collections will deliver “remarkable consumer experiences on Android,” take gain of Google’s fine practices, or have “tremendous design, technical performance, localization, or tool optimization.”
The collections are kicking off these days and could be broken into businesses – apps and video games. These can be observed in a made over Editors’ Choice segment of the Play Store, in which Google is also proposing other app and recreation opinions curated by way of its editorial crew. This phase nowadays includes themed round-ups – like “remarkable runner video games” or “journey apps to your next adventure,” as an instance – where editors also, in brief, explain why the app became decided on for the listing.
“Android Excellence” collections might be showcased underneath those themed lists on Google Play.
However, in which Apple’s new App Store arriving in iOS eleven this fall is designed to encourage day by day visits with an ever-changing selection of memories and pointers, Google’s “Android Excellence” collections will only be refreshed quarterly. That may not be perfect for give up users in phases of app discovery, because the collections may also grow stale after some weeks’ time. But for the app builders who benefit the featured spot, it may be a sizable approach of attracting new downloads for an extended time period.
Alongside the launch of the brand new application, Google also announced its first Android Excellence apps and video games lineups. They are as follows:
This is not the simplest way that Google is recognizing its favored apps. Besides its Editor’s Choice page and its app suggestions, Google additionally continues to host its “Google Play Awards” at its I/O developer conference to select pinnacle apps and video games across some of categories, like “standout indie,” “standout startup,” “great Android Wear,” “Best VR revel in” and greater.
Not notably, there’s lots of overlap between the current Play Award nominees and winners and the new Android Excellence collections. However, they’re now not precise duplicates.